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Part of the Social Media #Influencers Series, an ongoing listicle series of food-related influencers.
Table of Contents
Dana Shultz – The Minimalist Baker
- Social media handles:
- Facebook: https://www.facebook.com/MinimalistBaker
- Twitter: https://twitter.com/minimalistbaker
- Instagram: https://www.instagram.com/minimalistbaker/
- Pinterest: https://www.pinterest.com/minimalistbaker/
- Youtube: https://www.youtube.com/c/Minimalistbaker
- TickTok: https://www.tiktok.com/@minimalistbaker
- Bio/how she became involved in #health and nutrition: Shultz worked in communications before she became the Minimalist Baker. She and her husband, John, adapted a minimalist lifestyle in 2011 to save money. Before long, minimalism spread to their cooking. Today, more than 1.5 million readers visit the blog every month. Shultz is the author of Minimalist Baker’s Everyday Cooking, and co-creator of the Food Photography School, the Food Video School, and the Essentials of Building a Great Food Blog Course. (PDXMonthly)
- How many followers?
- Facebook: 496K
- Twitter: 107.9K
- Instagram: 2.1m
- Pinterest: 378.1K
- Youtube: 147K
- TickTok: 32.3K
- What she talks about: Every recipe – mostly, but not exclusively, plant-based and gluten-free – requires no more than 30 minutes, 1 bowl, or 10 ingredients to prepare. Enjoy food photography, product reviews, and recipe roundups.
- Sample post: NEW! 16 VIBRANT #Spring Recipes🌿🌷☀️ to welcome the season change! Like this delicious, simple Pea Pesto Pasta Salad🍝🌱! Ready in 30 minutes, SUPER green, + SO flavorful! Happy (almost) Spring, friends😙! (LINK in BIO!) spring #plantbased – 25,499 likes on Instagram
- Home town: Wichita, Kansas
- Where she’s currently based: Portland, Oregon
- Organization mission/personal slogan: Eat whole foods, not too much, and indulge occasionally. (NutritionStripped)
- Hashtags: minimalistbaker
- Website: https://minimalistbaker.com/
- How she makes money: Shultz runs Minimalist Baker full time in addition to selling her own cookbooks and online courses. She does not accept free products or promote #sponsored content. (Minimalist Baker)
- From around the web:
- Live Well With Dana and John of Minimalist Baker (Nutrition Stripped)
- Minimalist Baker: The Secret To Building A Rock Solid Brand With Dana Shultz (Courage and Clarity)
- The Inception of a Wildly Successful Lifestyle Business (Fizzle)
- Dana Shultz: “Minimalist Baker’s Everyday Cooking” (Google Talks)
- Dana Shultz on Spontaneity, Marriage, and Creating Delicious Recipes (Radio Public)
- The Minimalist Baker’s new cookbook makes a case for going veggie-only (Washington Post)
Ella Mills – Deliciously Ella
- Social media handles:
- Bio/how she became involved in health and nutrition: While she was still in university, Ella began researching how #diet and lifestyle can ease the side effects of Postural Tachycardia Syndrome (known to cause lightheadedness, fainting, and racing heart rates), which she was diagnosed with in 2011. Despite not knowing how to cook, she launched Deliciously Ella in 2012. Since then, her website has had more than 130 million hits. Ella is the author of Deliciously Ella, the best-selling debut cookbook ever in the UK, which has been translated into 22 languages. She also sells healthy snacks under the Deliciously Ella brand, including energy balls, muesli, granola and oat bars. She runs the business together with her husband, Matt. (DeliciouslyElla)
- How many followers?
- Facebook: 344K
- Twitter: 186K
- Instagram: 2.1m
- Pinterest: 457.3K
- Youtube: 305K
- What she talks about: Ella encourages her audience to incorporate a variety of foods (especially vegetables!) into their diets. (The Cut)
- Sample post: Can’t beat it 🙏🏼 Roasted almonds, #avocado, spinach, garlic and lemon blended and tossed with sun-dried tomatoes, pasta, a handful of rocket and a little more avo, sea salt and black pepper 💕 Recipe on the app, link in our bio or search Deliciously Ella App✌🏻✌🏻✌🏻 – 41,645 likes on Instagram
- Home town: Warwickshire, England
- Where she’s currently based: London, England
- Organization mission/personal slogan: Celebrating plant-based food and working to make vegetables cool. (DeliciouslyElla)
- Hashtags: deliciouslyella
- Website: https://deliciouslyella.com/
- How she makes money: In addition to blogging, Mills teaches cooking classes, gives talks, and appears at foodie events. Her snacks are sold in more than 5,500 stores across the UK. She has also launched an app and a deli, called Weighhouse Street, in London. (Deliciously Ella)
- From around the web:
-
- Deliciously Ella Interview on Self-Care Values & Authentic Living (Moore & Moore Living)
- Your Most Googled Deliciously Ella Questions, Answered (Women’s Health)
- Live Well With Ella Woodward [Mills] of Deliciously Ella (Nutrition Stripped)
- When ‘Not Plant Based’ Met with Deliciously Ella (Not Plant Based)
- Deliciously Ella: I Hate the Idea of ‘Clean’ Eating (Grazia Daily)
- An Interview with Deliciously Ella: Food Blogger Extraordinaire (Exepose)
- We Spoke to Deliciously Ella Fans About What ‘Clean Eating’ Means to Them (Munchies)
- How Deliciously Ella Went From Blogger to Brand Owner (Retail Week)
-
Yumna Jawad – Feel Good Foodie
- Social media handles
- Facebook: https://www.facebook.com/feelgoodfoodie
- Instagram: https://www.instagram.com/feelgoodfoodie/
- TickTok: https://www.tiktok.com/@feelgoodfoodie
- Pinterest: https://www.pinterest.com/feelgoodfoodie1/
- Bio/how she became involved in health and nutrition: A former branding and marketing expert for consumer packaged foods, Yumna always had a passion for all things foodie. The only problem? She had no time to cook – or so she thought. After she practiced replicating her mother’s recipes, she began sharing her own creations on Instagram in 2013. Three years later, she had gained more than #2 million followers. She has been featured in Women’s Health, Self, Good Housekeeping, and more. An estimated 75,000 readers visit her site every month. (Feelgoodfoodie)
- How many followers?
- Facebook: 204K
- Instagram: 3.5m
- TickTok: 1.7m
- Pinterest: 370.6K
- What she talks about: Healthy (and often middle-eastern inspired) recipes and blog posts on travel, kitchen gadgets, foodie gift guides, and food hacks.
- Where she’s currently based: Kalamazoo, Michigan
- Organization mission/personal slogan: Recipes that make it easy to eat good and feel good (Feelgoodfoodie).
- Hashtags: feelgoodfoodie
- Website: https://feelgoodfoodie.net/
- How she makes money: Jawad collaborates with several food brands through sponsorships, advertising, recipe development, and more.
- From around the web:
Kevin Curry – Fit Men Cook
- Social media handles:
- Facebook: https://www.facebook.com/FitMenCook/
- Twitter: https://twitter.com/FitMenCook/
- Instagram: https://www.instagram.com/FitMenCook/
- Youtube: https://www.youtube.com/user/fitmencook
- Bio/how he became involved in health and nutrition: Kevin realized he was neglecting his weight after seeing a tagged photo of himself on Facebook. He hit the gym and even hired a personal trainer, but soon found that exercising and bland, bodybuilder diets weren’t for him. Instead, he experimented in the kitchen, making recipes inspired by the flavors of his childhood in the South. He began sharing his creations on Tumblr in 2012. As his following grew, he decided to run his blog – which is now visited by more than 150,000 unique readers each month – full-time. Kevin has been featured in Men’s Health and Forbes, Buzzfeed, The Today Show, Live with Kelly & Ryan, and more. He published his first cookbook, featuring more than 100 healthy and delicious recipes, in 2018. (Fit Men Cook) (Forbes)
- How many followers?
- Facebook: 388K
- Twitter: 28.4K
- Instagram: 1.6m
- Youtube: 618K
- What he talks about: Recipes, meal prepping, and healthy lifestyle hacks.
- Sample post: 🔥Sweet & spicy Thai flavors combined with the buttery, tenderness of salmon, all on a kebab… You’ll thank me once you make these sweet & spicy Thai salmon kebabs. 💯 NEW Recipe on fitmencook.com. – 59,583 views on Instagram
- Where he’s currently based: Dallas, Texas
- Organization mission/personal slogan: Our bodies are built in the kitchen, sculpted in the gym (Fit Men Cook)
- Hashtags: fitmencook
- Website: https://fitmencook.com/
- How he makes money: Blog posts, brand partnerships and sponsorships, the Fit Men Cook app, and cookbook sales.
- From around the web:
- The Reason Why All Men Should Cook Like Kevin Curry (Huffington Post)
- Living Proof That A Hobby Can Become An Enterprise (Forbes)
- Fit Men Cook Founder Kevin Curry on Turning Passion Into Profit (Black Enterprise)
- Fit Men Cook’s Kevin Curry on How to Eat Healthier at Home, and Whataburger (D Magazine)
- Learning to Cook Helped One Man Lose 35 Pounds and Launch a Meal Prep Empire (Men’s Health)
- Fit Men Cook author and Instagram star Kevin Curry heading to Houston (Houston Chronicle)
Jason and Colleen Wachob – Mind Body Green
- Social media handles:
- Facebook: https://www.facebook.com/#mindbodygreen/
- Twitter: https://twitter.com/mindbodygreen
- Instagram: https://www.instagram.com/mindbodygreen/
- Pinterest: https://www.pinterest.com/mindbodygreen/
- Youtube: https://www.youtube.com/mindbodygreen/
- Bio/how they became involved in health and nutrition: Jason Wachob thought he would need surgery after suffering a back injury, but his doctor suggested that practicing yoga might be a way to avoid going under the knife. From that point, he and his wife Colleen (who is now MBG’s chief brand officer) turned their longtime shared passion for wellness and holistic living into a career. Jason healed (without surgery!) and the couple launched MBG in 2009. The website, which receives more than 2 million viewers each month, is a one-stop shop for all things health and wellness, featuring healthy recipes, mindfulness #tips, relationship advice, exercise videos, and more. (MindBodyGreen)
- How many followers?
- Facebook: 2,933,928
- Twitter: 295.7K
- Instagram: 1.2m
- Pinterest: 470.9K
- Youtube: 60.9K
- What they talk about: Jason and Colleen encourage their followers to look at their health holistically by taking care of their minds, bodies, and the planet – hence the idea behind their name, Mind Body Green. (MindBodyGreen)
- Sample Post: This new research is *the pits.* No, really — the avocado pits. 🥑 Turns out the seeds of these green, nutrient-bombs of good fat, fiber + antioxidants are showing major anti-#inflammation properties. 📉 Could this be the future of treating chronic inflammation? We’ll be here keeping a close eye + eating our avo toast as the research unfolds. 🔬 // 📷: @vickiee_yo mindbodygreen avocado #avocadotoast health diet inflammation – 14,653 likes on Instagram
- Where they’re currently based: Brooklyn, NY
- Organization mission/personal slogan: You. We. All. Our mission is to revitalize the way people eat, move, and live! (MindBodyGreen)
- Hashtags: mindbodygreen
- Website: https://www.mindbodygreen.com/
- How they make money: Blog posts, brand sponsorships and collaborations.
- From around the web:
- The Power Couple Behind MindBodyGreen (Barre3)
- Mindbodygreen’s Jason and Colleen Wachob on the Business of Wellness (The Digiday Podcast)
- The Man Behind mindbodygreen, Jason Wachob (The Inspired Home)
- An Interview With Jason Wachob, Founder of MindBodyGreen (ABC Home)
- Jason Wachob on Living a Life of Health, Wellness, and Purpose (Lewis Howes Podcast)
- Living MindBodyGreen: 9 Questions for Jason Wachob (Blue Zones)
- Jason Wachob: Companies Should Promote Mindfulness And Meditation (Forbes)
Angela Liddon – Oh She Glows
- Social media handles:
- Facebook: https://www.facebook.com/ohsheglowsblog
- Twitter: https://twitter.com/ohsheglows?lang=en
- Instagram: https://www.instagram.com/ohsheglows/
- TickTok: https://www.tiktok.com/@ohsheglows
- Pinterest: https://www.pinterest.com/ohsheglows/healthy-vegan-recipes-by-oh-she-glows/
- Bio/how she became involved in health and nutrition: Angela, who had been struggling with an eating disorder since she was 11 years old, hoped that creating nourishing, plant-based recipes and connecting with others would ease her way to recovery. Though she had no formal training in cooking or food photography, she made her first blog post in 2008. Within a year she left her career in scientific research in order to blog full-time. Today, Oh She Glows has more than 500 recipes and receives 1 million unique readers every month. Liddon is the author of The Oh She Glows Cookbook, a New York Times bestseller, and the Oh She Glows Every Day Cookbook. (Oh She Glows)
- How many followers?
- Facebook: 403K
- Twitter: 72.2K
- Instagram: 617K
- TikTok: 519K
- Pinterest: 170.9K
- What she talks about: Plant-based recipes, tips, nutrition, and lifestyle.
- Sample Post: Ultimate Green Taco Wraps—for #meatlessmonday and #tacotuesday! Get ready to pack a ton of plants into your meal. If you haven’t tried my lentil-walnut taco meat, this is a great recipe to give ‘er a go with; it’s high in protein 💪, and the taco seasonings and chewy texture create a scrumptious-tasting taco “meat.” Lettuce wraps make this recipe grain-free, but feel free to use tortilla wraps or warm corn shells (love!) to change it up, or you can make this recipe into a big salad, too. Snag the recipe on ohsheglows.com (direct link in profile), and you’ll also find it in the app and book 2. If you try it out (or have tried it out), be sure to leave a comment and let us know how it went! 😎😋 – 88,597 views on Instagram
- Home town: Moncton, Canada
- Where she’s currently based: Oakville, Ontario
- Organization mission/personal slogan: To show you how to find your inner and outer glow through mouth-watering and crowd-pleasing plant-based recipes. (Oh She Glows)
- Hashtags: ohsheglows, osgcookbook
- Website: https://ohsheglows.com/
- How she makes money: Blog and cookbook revenues. Oh She Glows does not accept sponsored posts or accept advertising related to weight-loss or non-vegan products. (Oh She Glows)
- From around the web:
- Blogger Spotlight: Angela Liddon, of Oh She Glows (Food Network)
- How Oh She Glows author Angela Liddon does it (The Star)
- FBC Featured Member: Oh She Glows (Food Bloggers of Canada)
- 3 Vegan Recipes with Oh She Glows (CBC Life)
- Author Interview with Angela Liddon (Eat Your Books)
- 10 Questions: An Interview with Angela Liddon of Oh She Glows (Pickles and Honey)
Melissa Hartwig – The Whole 30
- Social media handles:
- Facebook: https://www.facebook.com/Whole30/
- Twitter: https://twitter.com/whole30
- Instagram: https://www.instagram.com/whole30/
- Bio/how she became involved in health and nutrition: In 2009, Melissa Hartwig set a challenge for herself: for 30 days, she would eat nothing but “squeaky clean” foods. Along with her now ex-husband, Dallas, she blogged about her progress online, and her challenge started gaining traction. Though she was still working full-time at an insurance firm, she poured her energy into her blog at night and on weekends, eventually developing it into a full-fledged program. She quit her job a year later. Today, Whole30 involves a dedicated team of nine health enthusiasts, and their interactive website serves more than 2 million unique followers each month. Whole30 also partners with and endorses food products and brands, such as Thrive Market, that meet the nutritional standards of the Whole30 Diet. So if you ever see a Whole30 Approved® label on a product, Melissa approves! (CNBC) (Whole30)
- How many followers?
- Facebook: 717,223
- Twitter: 65.1K
- Instagram: 904K
- What she talks about: Healthy recipes, meal plans, and tips on maintaining physical and mental health.
- Sample Post: Who wants soup? 🍲 This Chicken, Sausage and Kale Soup from The Whole30 Slow Cooker is packed with flavorful ingredients and the perfect set-it-and-forget-it meal for a winter Monday. Click the link in our profile to get the full recipe. – 4,071 likes on Instagram
- Home town: Nashua, New Hampshire
- Where she’s currently based: Salt Lake City, Utah
- Organization mission/personal slogan: Nutrition that is balanced, sustainable, and keeps you looking, feeling, and living your best. (Whole30)
- Hashtags: Whole30
- Website: https://whole30.com/
- How she makes money: Collaborations and sponsorships with food/nutrition brands, blog revenue, book sales.
- From around the web:
- The 44-year-old Co-Founder of Cult Diet Whole30 Was Once A Drug Addict — Here’s How She Found Huge Success (CNBC)
- An Interview With Melissa Hartwig (Real Food Real Life)
- Melissa Hartwig, Founder Of Whole30, On Addiction & How Hitting Rock Bottom Inspired An International Health Movement (MindBodyGreen)
- 8 Questions for Whole30 Cofounder Melissa Hartwig (Kitchnn)
- Whole30 Approved: What it Means, And Why You’ll See More of It in 2018 (Food Business News)
- I Went on the Whole30 Diet and This Is What Happened (Woman’s Day)
Joe Wicks – The Body Coach
- Social media handles:
- Facebook: https://www.facebook.com/JoeWicksTheBodyCoach/
- Twitter: https://twitter.com/thebodycoach
- Instagram: https://www.instagram.com/thebodycoach/
- Youtube: https://www.youtube.com/user/thebodycoach1
- Bio/how he became involved in health and nutrition: Unlike many of the other influencers on this list, Wicks came from a health background, with five years of experience as a personal trainer and a degree in sports science. He started sharing his healthy recipes and workouts on social media in 2014. A year later, he had half a million followers and a publishing deal. His 90 Day Plan, an online program packed with recipes and workouts tailored for each customer (who fill out a questionnaire before they access the program), has been purchased by more than 100,000 people. He has also written six books on healthy eating that have sold more than two million copies combined. (The Body Coach) (Waitrose)
- How many followers?
- Facebook: 4.4m
- Twitter: 423.3k
- Instagram: 4.5m
- Youtube: 2.81m
- What he talks about: Alongside his healthy and easy-to-cook recipes, Wicks writes about fitness, motivation, and wellness.
- Sample Post: Low carb high fat breakfast idea 🔥👌🏽 Baked eggs in Avocado with Serrano ham #Leanin15 – 309,134 views on Instagram
- Where he’s currently based: England
- Organization mission/personal slogan: I’m a man on a mission to rescue people from the awful dieting industry. I am sick and tired of people struggling on low-calorie diets and meal-replacement shakes. (The Body Coach)
- Hashtags: thebodycoach
- Website: https://www.thebodycoach.com/
- How he makes money: Sales from his online program and books, sponsorships and collaborations with nutrition and wellness brands
- From around the web:
- At the Body Coach Headquarters with Joe Wicks (Glamour UK)
- ‘Diets don’t work’: The health strategy Joe Wicks wants you to try instead (Nine)
- The Body Coach Joe Wicks Explains How to Live Healthily on a Limited Budget (The Big Issue)
- Joe Wicks interview: The Body Coach’s tips on training and meal planning (Yahoo Finance)
- Coaching Yourself to a Healthier Lifestyle – Joe Wicks is The Body Coach (The Taste)
- A day in the life of The Body Coach (Business Insider)
- Meet the Body Coach, the man with the million-dollar muscles (The Guardian)
- Who is Joe Wicks? All you need to know about The Body Coach (BT)
Gina Homolka – Skinny Taste
- Social media handles:
- Facebook: https://www.facebook.com/GinasSkinnytaste/
- Twitter: https://twitter.com/Skinnytaste
- Instagram: https://www.instagram.com/Skinnytaste/
- TickTok: https://www.tiktok.com/@skinnytaste
- Pinterest: https://www.pinterest.com/skinnytaste/
- Bio/how she became involved in health and nutrition: While dieting, Gina would post the healthy recipes she cooked for herself and her family. She is now the author of several cookbooks, and her website has more than 3 million unique visitors every month. (Skinnytaste)
- How many followers?
- Facebook: 6.3m
- Twitter: 45.2k
- Instagram: 1.9m
- TickTok: 312.2K
- Pinterest: 4.4m
- What she talks about: Healthy and easy recipes for busy people, meal planning and family lifestyle
- Sample Post: Happy Saturday! Every Saturday I share a free meal plan that includes breakfast, lunch and dinner, a shopping list and links to the recipes. It’s all under 1200 calories leaving plenty of wiggle room for more food 🥑 snacks 🍌dessert 🍪🍷 etc. They always include calories and WW points and can be used as a guide or for inspiration. – 8,702 likes on Instagram
- Where she’s currently based: Oceanside, NY
- Organization mission/personal slogan: Eat seasonal, clean, whole foods and maintain good portion control. (Skinny Taste)
- Hashtags: skinnytaste
- Website: https://www.skinnytaste.com/
- How she makes money: Cookbook sales, blog post revenues, and brand partnerships.
- From around the web:
- 15 Minutes With the Healthiest Food Blogger Around (The Nest)
- Gina Homolka: “The Skinnytaste Cookbook: Light on Calories, Big on Flavor (Google Talks)
- Hello, I’m Gina Homolka (Inside Chic)
- Get the “Skinny” on Skinnytaste’s Gina Homolka (Hungry Lobbyist)
- Interview with Gina Homolka of Skinnytaste (The Casserole)
Laura and Nora – Our Food Stories
- Social media handles:
- Facebook: https://www.facebook.com/ourfoodstories
- Instagram: https://www.instagram.com/_foodstories_/
- Pinterest: https://www.pinterest.de/ourfoodstories/
- Bio/how they became involved in health and nutrition: Laura, a photographer, started feeling unwell due to a number of food allergies and intolerances. Since there were few places in Berlin to find gluten-free sweets that still tasted good, she and her friend Nora, a food stylist by trade, decided to make and share their own. They now have more than 1 million people following their gluten-free and vegetarian (also sometimes vegan and refined-sugar-free) creations on instagram. (Our Food Stories)
- How many followers?
- Facebook: 25K
- Instagram: 1m
- Pinterest: 147.4K
- What they talk about: Gluten-free and vegetarian living
- Sample Post: From our latest blogpost ✨ Get the recipe for this gluten-free crêpe cake via the link in profile🥞😋 Have a cozy weekend guys! – 15,148 likes on Instagram
- Home town: Berlin, Germany
- Where they’re currently based: Berlin, Germany
- Organization mission/personal slogan: You don’t have to eat alone if you follow a certain diet (Our Food Stories)
- Hashtags: ourfoodstories
- Website: https://ourfoodstories.com/
- How they make money: In addition to having their own individual careers, the pair collect revenue from social media and photography consulting.
- From around the web:
- This Instagram Shows Off The Most Classy And Beautiful Food Photos (UltraLinx)
- 5 Levels of Inspiration with ‘Our Food Stories’ (She’s Mercedes)
- Laura & Nora, Founders Of Our Food Stories (Freja Daily)
- Laura Muthesius & Nora Eisermann: Photographers & co-founders of ‘Our food stories’ (Best Wishes Mag)
- Nora and Laura’s Food Stories (Bloesem)
